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Recently, there has been considerable talk about employing AI content for SEO programs. Is the AI content good? What are GPT-3 tools? Are the AI Content tools good enough? What is Google’s point of view about AI content? Will AI replace human writers? The interest is endless.
Writing content is the most labor-intensive aspect of any SEO program. Therefore, it would be an absolute game-changer if we could automate this writing process. It will drastically reduce the time and money needed to populate a website with high-quality content.
However, many consider AI-powered content creation tools a threat to human writers, while others believe AI content tools can never replace human writers.
In this article, we’ll look at the current state of AI content generation, review the pros and cons, give you an in-depth view of whether AI content is good or bad for your SEO, and understand how you can improve your content creation process with the help of AI.
Let’s begin!
What is AI content generation?
AI content generation is the process in which Artificial Intelligence uses Machine Learning to produce machine-generated content for you.
Here, Machine Learning is used to understand, learn, and perform tasks without human assistance.
You can use it to produce text-based content such as blog posts, articles, marketing copies, and other forms of content.
AI-powered content generators can create diverse forms of text-based output depending on the criteria that users fill out. This enables the AI-generated content to be relevant and focused.
The idea is to enable users to produce content that can then be personalized and used for various business purposes.
How does AI write content?
A software operation that automatically produces a written narrative from data is known as natural language generation (NLG).
It’s already being used for content creation requirements like business data reports, personalized email, business intelligence dashboards, client financial portfolio updates, in-app messaging communication, etc.
The first step in NLG is determining what content format is required. From blog posts to financial reports to poetry, every content type has a distinctive writing structure and style.
The narrative design, also called the narrative type, is created by the end-user, the NLG solution, or the software provider.
As with any AI-driven solution, ownership and data access are critical.
In NLG, structured data is provided into the software and is processed via the “conditional logic,” a part of the narrative design.
The goal of the output is to sound as much as a human-generated piece of content, if not better.
One model that is dominating today’s AI content creation is OpenAI’s GPT-3 model or Generative Pre-trained Transformer 3.
What is GPT-3 or Generative Pre-trained Transformer 3 model?
Open AI’s language model, known as GPT-3 with 175 billion parameters, is the World’s largest neural network.
GPT-3, or Generative Pre-Trained Transformer-3, co-founded by Elon Musk, has been a massive success since developer Arram Sabeti created examples to showcase this model’s ability to create text at will from just a few simple prompts.
It is an autoregressive language model where the AI uses its dataset to form sentences by anticipating the next best word for the word that is just placed in a sentence while maintaining the context.
This language model was trained with approximately 570GB of information and used 10% of the internet in 2019 as its data source.
That’s a massive amount of text that helps create high-quality and plagiarism-free content that makes sense, “for the most part.” Yes, for the “most part,” because in some cases, the AI can give back non-sensical information.
It is possible that sometimes AI won’t understand what you are requesting, specifically if you request a particular type of content that it doesn’t know anything about.
For instance, if you want your AI to write on Clubhouse, a socio-audio application, it might start generating content around golf clubhouses.
GPT-3 works incredibly well, but there are some apparent weaknesses to it:
- It’s suitable for only a few paragraphs
- Manual intervention is needed to polish a longer-form copy
- There’s always a fifty-fifty chance with the short-form content
- For every output generated, you get one to two fails.
Maybe GPT-4 version will be released in the future, and hopefully, it will be even better than GTP-3. It will still need human intervention.
AI-generated content can perform excellently well when figuring out the correct language that reaches an audience.
However, it will still need human touch to deliver the right message for your audience, your brand voice, and your persona, or else your content can easily get lost in the noise.
Is AI generated content good?
As per Google Search engines’ webmaster guidelines, any content automatically generated with AI writing tools is considered spam.
Any “auto-generated” content is content that’s generated programmatically. In cases where it’s produced to manipulate search rankings and not help users, Google will take action against such content.
However, there’s a continuous debate within the SEO community regarding GPT-3 tools and whether they’re acceptable by Google.
But, regardless of the tools used to create it, any content written by computer programs is considered auto generated.
For Google, if you’re using machine learning tools to produce your content, it’s the same as if you’re only rearranging the words, looking up words with similar meanings, or doing the translation tricks.
Therefore, irrespective of the quality of the content, it’s still auto-generated content, which means it’s still against the Webmaster Guidelines and would be considered spam.
Benefits of AI-powered content creation
Increased efficiency
Any content generated for you by AI tools takes much lesser time to be created. AI writing tools can provide suggestions to eliminate writer’s blockage to get everything done faster.
Improved quality control
AI tools can automatically look out for and correct your writing mistakes so that there’s not much to edit or fix before publishing content. Also, AI tools can predict what you’re going to write, possibly even phrasing it better than what you could have said.
Increased opportunities
With more rapid, better-quality content creation, marketers can publish more content in less time. Therefore, with more content comes increased opportunities to connect with new audiences.
Disadvantages of AI-powered content creation
Reduced creativity
It’s as good as impossible to get any human touch with AI-generated content. Therefore, it may lack the ever-important creativity humans bring while writing something that can engage the audience and be unique.
No understanding of human behavior
AI content generation tools can drive exceptional outcomes when it comes to the quantity of the content, but the content produced might lack a sense of human behavior.
The AI algorithms can put things together factually, but it lacks the sense of emotion that great content requires.
Lack of context and depth
AI content creation tools might replicate a specific writing tone or voice, but AI cannot use nuances of language that make it exciting to read or the context that makes it relevant.
Therefore, any content generated by these AI writing tools lacks the emotional quotient in the content. Though the content can read great and generated in massive numbers, the content can’t really empathize or go into the depth of a conversation.
It can only talk about the narratives and categories it’s connected with and taught about.
Lacks new ideas and common sense
Any content generated by AI-powered tools is based on the existing data and facts. It can’t come up with fresh ideas.
It basically functions around the data it has already gathered and the information it has been fed. Therefore, automated content can lack common sense.
For example, AI can’t see lines, circles, squares, or colors, and it doesn’t understand the textures or the feel. It still needs extra time to automate categories and combine multiple narratives simultaneously.
Lacks innovation
Al content creation tools use algorithms to produce their results, and they can’t move beyond that. Therefore, the X-Factor, which makes a piece of content great, will die.
Any excessive usage of AI tools will make every content look the same.
Despite all their flaws, humans add their individuality to writing pieces. With Al, this attribute is entirely lost, which sometimes becomes the deciding factor.
Can AI take over content writing completely?
Let’s not be in denial about this. A few years back, we never imagined that a small communication device that fits in our palm could become the center of all our attention either, did we?
The Internet is divided over whether AI will take over content writing completely.
- Some people strongly believe that progress in AI technology will ensure robots will start writing like humans very soon.
- Whereas others believe that AI can never replicate a human’s creativity and originality levels.
However, according to us, today’s AI-powered content generation tools can actually replace a few writers but can never replace better writers. Not at least in its current state.
The success of AI writing tools shows us that AI has been developed to a point where it can perform a few specific tasks well. But humans are good at things that AI cannot imitate, such as instilling creativity, emotions, nuance, and empathy into a content piece.
However, in this current AI-driven world, you can never eliminate the importance of artificial intelligence in completing repetitive and tedious tasks quickly.
Therefore, we humans need to find a way to work hand in hand with the AI-content generation tools to create compelling content loved by both search engines and human readers alike to drive organic growth.
How should you use AI to power your SEO content?
With the advancements in AI technology, jobs that humans once did are now being done by machines.
As we read above, some people are worried that AI-powered content creation tools will soon replace human content writers.
But we believe that AI and human beings can work together to create great content. Here are a few things that AI can help your writers with:
- Help content writers by doing keyword research and identifying trends
- Enable writers to improve their writing skills by providing feedback and suggestions on their work
- Enable high-quality content creation quickly and efficiently
- Help optimize new and old content
- Help in finding opportunities, from keywords to title tags, that may help your content rank better in search results
- Do content research, compile a list of underperforming pages, and can track high-ranking competitor pages
- Create well-researched and in-depth outlines for your content creation
- Provides recommendations and suggestions on content optimization for both new and existing content
- Before publishing your updates, it allows you to measure pre-and post-publish performance improvements
Despite all these AI use cases in content writing, humans are still necessary for crafting great content. Humans can think creatively and innovate ideas that AI cannot think of in its current state. Additionally, humans can connect with readers personally, which AI cannot do.
Conclusion
In the end, it all comes down to choices. Undoubtedly, AI will interfere in the world of SEO content writing. But if you’re ready to adapt and have authority in your niche, you’ll remain a step ahead of these AI content generation tools in the future.
While some people ignore the dull and robotic content that AI-powered content writing tools offer just to create faster copies. At the same time, others prefer in-depth, well-researched, and reader-friendly content at a slower but efficient rate. Finding the right balance by having the best of both worlds is the key here.
AI will deliver quick outcomes while humans can create unique and creative content. This way, your pages will rank higher in search engines.
So, are you ready to try AI for your SEO content generation? Alps.ai can surely help you get started!
With our AI-powered tools for content, your brand can get an accurate measurement of your content quality, competitor content quality, actionable suggestions for optimizing old content or writing new content, and much more.
That implies driving more traffic to your site and earning additional leads and revenue for your organization.
If you’d like to learn more about these AI-driven content tools, sign up for a free demo here!
