What you can achieve?
Evaluate topical opportunities
Easily understand the performance potential of each topic and identify the right topics to target
Discover likelihood to win
Get the exact difficulty to rank for any keyword, theme, or topic
Maximize ROI by prioritizing your SEO investments based on potential opportunity size and difficulty to rank
Build scenarios, and create business plan to hit your goals based on resource availability and difficulty to win
Create a strategic plan that delivers better SEO results & maximizes ROI
Know which themes to go after based on the effort required to win on content, authority, and technical parameters. Easily prioritize and focus on the right improvement areas to maximize your ROI.
Opportunity Planning Differentiators
Dynamic opportunity assessment
A sophisticated CTR model to forecast the exact opportunity size available for different positions
Accurate difficulty estimates
Get precise difficulty scores using proprietary ALPS scoring algorithm to understand your likelihood to win for different positions
Choose target rank for all themes, get estimated traffic gains, and associated difficulty
ALPS has helped our organization build a stronger connection between SEO and content teams. Using the page simulation feature to visualize impacts of content optimization, we’ve produced better performing content and increased team engagement.
ALPS has saved us countless hours and resources developing content that won’t move the needle from an SEO perspective. ALPS has allowed us to defend our search position in an increasingly competitive environment, as well as help us efficiently develop new content and tools that drive customer engagement
ALPS has proven itself over and over from the breadth and depth of keyword research (truly comprehensive) to page edit simulations that yield excellent on-page recommendations, technical audits that have helped us identify, prioritize, and tackle myriad issues.
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