How to Win in Google’s E-A-T

55 min

Ajay Rama

SVP, Products

Karthik Shrivastava

Senior Manager, Products

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is how Google serves the most relevant search results to its users. A large part of Google’s E-A-T can be objectively measured and improved upon using Topical Authority. So, if you want to rank better than your competitors on Google you need to understand the drivers of Topical Authority and how to improve on them. 

Join iQuanti’s Ajay Rama and Kartik Shrivastava in this webinar to understand the framework and tactics used to build topical authority and win in Google’s E-A-T. 

Key takeaways: 

  • What is Topical Authority and what E-A-T factors are covered by it 
  • Framework to ensure you are up to date on any topic, especially in a rapidly changing search environment 
  • Craft a data-driven content and backlink strategy to build and maintain topical authority 
  • How to monitor progress and take corrective actions to stay ahead of the competition 
About Presenters

Ajay Rama 
Senior Vice President, Products, iQuanti 

As head of products, Ajay Rama is responsible for iQuanti’s product & platform strategy, road-map and execution. Ajay has over 20 years of experience in Marketing Analytics, Data Science and Data warehousing. 

Kartik Shrivastava, 
Senior Product Manager, ALPS  

In his current role, Kartik is responsible to create new functionality for ALPS that solves large scale problems for SEO professionals. Earlier, he has handled content marketing for a leading Indian IT Services organization and helped multiple fortune 500 organizations with their digital marketing goals.