How to Measure Google’s E-A-T Criteria and Improve Your Organic Results

58 : 44 min

Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. 
While it is an important initiative to evaluate subject matter, most content creators find it challenging to measure E-A-T objectively. This can bring significant implications on how you manage your SEO initiatives. 
Join iQuanti’s Ajay Rama and learn how to operationalize Google’s E-A-T criteria using Topical Authority and drive your SEO results. 
Key takeaways:

  • Learn how to measure your website’s Topical Authority for any given topic 
  • Benchmark your Topical Authority with competition 
  • Use the Topical Authority metric to improve your organic rank 
About Presenter

Ajay Rama 
Senior Vice President, Products, iQuanti 

As head of products, Ajay Rama is responsible for iQuanti’s product & platform strategy, road-map and execution. Ajay has over 20 years of experience in Marketing Analytics, Data Science and Data warehousing.