How to Achieve Consistent SEO Gains

1 hour

Wayne Cichanski

Vice President Search & Site Experience

SEO is the largest contributor of page impressions but is typically underinvested compared to paid programs. A large contributing factor to this underinvestment is unpredictability in achieving consistent results within the SEO program. It doesn’t have to be that way.

Join iQuanti’s Wayne Cichanski (VP, Search & Site Experience) in this webinar to understand the common mistakes and what it takes to achieve consistent SEO gains.   

Key Takeaways:

  • Why SEO programs under-achieve its objectives
    • Organizational challenges that enterprises face with their SEO programs
    • Executional challenges faced by SEO and content teams
  • Approach to SEO form the user journey perspective
  • Tools and Methods to drive SEO predictability
  • Developing a short-term and long-term SEO strategy

About the presenter:

Wayne Cichanski 
Vice President Search & Site Experience 

 Wayne’s a creative and innovative thinker that enjoys problem-solving, driving digital acquisition through holistic search & site experience strategies. For over 27 years he has been a solutions executive guiding large enterprise brands to drive consistent progressive results within their digital transformation journey. 

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