Artificial intelligence, or AI, is something that both excites and scares humans for several reasons. For example, while AI enhances the speed, precision, and effectiveness of human efforts, at the same time, there is a general anxiety that AI can cause mass unemployment, general anxiety about machine intelligence, and more.
The latest addition to AI’s array of skills that is going mainstream is the ability for computers to generate readable text about nearly any subject.
Today, the latest tools driven by OpenAI’s GPT technology have also started the wave of AI-generated content on Google SERPs and other areas on the internet.
Though before the release of OpenAI’s GPT-3, we already knew that GPT-2 content DO rank well. Now, when GPT-3 model is released, the content created using this model has a much better likelihood of ranking due to the improved content quality.
GPT-3’s dataset comprises a significant portion of data that helps GPT-3 create high-quality content for most subjects. GPT-3 produces higher quality content and less gibberish. But is it good enough to make google believe it is written by humans?
Also, before you start creating AI-driven content, you need to understand how Google looks at these types of content. Whether Google considers it as spam, or it easily ranks it higher in the SERPs. There are so many questions out there that you need to find answers to before using AI-generated content for your SEO efforts. Or else they might severely hurt your SEO program.
In this post, we’re going to discuss what Google thinks about AI-generated content and how you can use the power of AI to create compelling content for your SEO efforts.
But before that, let’s start with the basics first.
What is AI-Generated Content?
Simply put, AI-generated content is any content written by Artificial Intelligence.
For the content, AI creates a written narrative through “natural language generation (NLG).” This ability allows it to predict consumer behavior, create business reports, schedule content, and churn out personalized product recommendations.
How does AI create content?
AI creates content through a subset known as “content intelligence.”
“Content intelligence” uses AI to enable marketers to create compelling blog and article posts and get research-backed recommendations on their content strategies.
There is a simple three-step process:
Data collection: AI collects data from all relevant sources of information.
Analysis: At this stage, AI reviews and interprets all the data to figure out trends and patterns.
Insights and recommendations: AI then develop insights to modify the content and make it more compelling and valuable to your target audience.
How mainstream is AI generated content?
According to Common Internet File System’s (CIFS)Timothy Shoup, more than 99% of the online content will be generated by AI by 2025 to 2030, particularly if OpenAI’s GPT-3 models witness wider usage.
Therefore, you can also create AI-generated blogs and articles effectively with natural language text generation technologies (like GPT-3). Although it also necessitates the requirement of a good amount of guidance from a human writer.
You’ll also need to fact-check, proofread, and edit it manually to match your brand voice.
In the future, more and more blogs and articles posted online will be assisted by artificial intelligence (AI) and machine learning in some way or other.
Can Google recognize AI-generated content?
In the latest update from Google’s John Mueller, Google likely considers AI-generated content as “spam.”
If Google finds AI-generated content on your website, it might penalize you for that.
For Google, AI-generated content is a type of content spinning.
That leads us to a fundamental question. How can Google detect AI-generated content?
Here’s the answer.
How can Google detect AI-generated content?
Content generated from previous versions of Natural Language Generation (NLG) models like GPT or GPT-2 can be easily identified.
But today’s more sophisticated models like GPT-3 are much more challenging to identify because they imitate human style well.
However, Google’s algorithms are improving daily at detecting AI-generated content. Whether the content is written by an AI or a human, Google can detect the quality. To encourage genuine and quality copies, Google released a community guideline stating that they consider AI-written content spam.
For AI-generated content, Google doesn’t see the dissimilarity as long the writing style is uniform across all collaterals, the article has a byline, and its high quality.
However, it can even validate and track human-written content through a ledger, like how it displays a tag and uses authorship markup in the search results.
How can you use AI to generate content?
To answer the first question, it basically matters how much artificial intelligence (AI) you use to generate content.
There can be two types of ai-generated content. One can be 100% AI-generated content, and the other can be content created with the help of AI.
For example, today’s SEO editors and content tools can outline content for you and give suggestions for topics to cover.
One thing is for sure; AI can be your rival or a teammate. It completely depends on how you use it and how well algorithms can identify AI-generated content. Also, as time progresses, we’ll see more and more AI-generated blogs and articles in the online space.
If you have noticed, when typing a Google Doc or in Gmail, it completes the sentences for you (only if you press the tab button.) And it usually finishes your thought correctly.
That’s the natural-language generation in action.
But the best way to use AI is to develop ideas, craft sophisticated outlines, or answer user queries in a way that hits your demographic sweet spot. Whatever you’re doing, you need to be behind the wheel to ensure cruise control in a sophisticated way. If you want to know more about how you can use AI to create compelling SEO content, sign up for a free demo here!