ALPS Features

ALPS helps SEO and Content teams get better business outcomes by helping them with all aspects of
Planning, Optimization, and Reporting.  

Planning

Planning

Easily identify demand and competitor’s focus areas.

Discover what people are searching

Identify demand easily by getting aggregate search volume for keyword groups. Each keyword group has all the relevant keywords with similar intent.

No Manual Keyword Research

With Automatic theming and classification of keywords, you do not need to do Keyword Research manually.

Understand Where competition is winning

Uncover the categories where competition is dominating. Get a complete picture of what the categories competition is ranking for and the amount of traffic they are driving.

Uncover areas where competition is winning

Pinpoint areas that you need to work on

You can identify which areas you need to work on based on your Share of Voice

Pinpoint areas that you need to work on
Uncover areas where competition is winning
Pinpoint areas that you need to work on

Find content gaps on your website and identify topics to prioritize.

Understand Topical Authority Gaps for all the Categories

Get benchmarked scores for all the relevant categories for you and your competitor. Get the gaps objectively measured for each topic.

Get precise content ideas to address the gaps

Get a complete picture of the content landscape by getting all sub-topics and their search demand within any topic.

Get precise content ideas to address the gaps

Prioritize based on the effort and ROI

Get the traffic and conversion data along with the difficulty to win in any topic. Be equipped with a knowledge of the stakes and what it takes to win.

Prioritize based on the effort and ROI
Get precise content ideas to address the gaps
Prioritize based on the effort and ROI

Optimization

We analyze 100+ ranking variables so that you identify specific cause of non-performance.

Know precisely why someone is ranking

Quantify performance gaps and get a precise understanding of what you need to do to win

Quantify performance gaps to prioritise optimization investments

Pinpoint high-importance areas to focus

Double click into all the elements of the content (H1, H2, Meta Description, Content Copy etc.) and get comparative scores.

Pinpoint high-importance areas to focus

Granular insights and recommendations across SEO drivers

Get insights on gaps across content, authority, and technical parameters.

Quantify performance gaps to prioritise optimization investments
Pinpoint high-importance areas to focus

Content, Authority and Backlink Simulation to understand the impact on rank and traffic real time.

Content Simulation

Make content changes and see the rank impact in real time

Authority Simulation

Make authority parameter like backlinks, referring domains etc. changes and assess its rank impact real time

Technical Simulation

Make technical parameter changes and assess its rank impact real time

Reporting

Comprehensive reporting dashboards to keep your SEO program on track.

Organic Rank and Traffic over time

Get the rank distribution of all branded and non-branded Keywords. Understand the big picture of how you are performing month over month. 

Organic Rank and Traffic over time
Organic Rank and Traffic over time

Find content gaps on your website and identify topics to prioritize.

Rank, Traffic, and Conversions for Keywords

Track changes in rank and traffic for all the relevant keywords 

Rank, Traffic, and Conversions for Keywords
Rank, Traffic, and Conversions for Keywords

Rank movement for your keywords grouped by pages and themes.

Weekly rank movement for all the themes

Get a thorough understanding of how you are performing for a theme every week.

Weekly rank movement for all tracked keywords.
Weekly rank movement for all tracked keywords.

Understand and monitor you and your competitor’s performance trend across the entire search spectrum.

Track MoM change in your search visibility for all keywords

For any chosen keyword category, you can find out how your visibility is changing over time 

Unlimited competitor tracking

Track Share of Voice trends for any number of competitors

SoV-Trend
SoV-Trend

Google Search Console Analytics

We analyze 100+ ranking variables so that you identify specific cause of non-performance.

Google Search Console Analytics

Get all relevant SEO data in single place with seamless integration with Google Search Console and Google Analytics

GSC
GSC